RLF AgTech Strikes Deal with Elders to Supercharge National Expansion

RLF AgTech (ASX: RLF) has signed a game-changing Supply Agreement with Elders Rural Services Australia Limited, massively expanding its distribution network in the domestic market.

RLF’s advanced crop nutrition products will hit the shelves at Elders’ 245 rural stores, pushing the company’s total distribution footprint past 500 locations nationwide in a move that enhances market reach into key agricultural regions and boosts revenue potential. 

RLF is an Australian-based plant nutrition company specializing in eco-friendly crop nutrition products.

RLF’s Acting Managing Director, Gavin Ball, elaborated on the significance of the deal: "We are incredibly fortunate to have a supply agreement with Elders Australia — a name synonymous with Australian agriculture."

"This agreement is an important step forward as RLF strengthens its presence in the domestic market and delivers RLF’s crop nutrition solutions to growers across the country. We share a strong commitment to supporting farmer success and, through Elders’ exceptional reach and agronomic expertise, we look forward to creating real value for more growers, communities, and shareholders alike.”

To support expansion, RLF has boosted its operational capacity, bolstered its sales team, and rolled out targeted training programs. Investments in in-store merchandising and agronomic support is expected to assist in product adoption by farmers nationwide.

Who is RLF AgTech?

RLF is an Australian-based plant nutrition company specializing in eco-friendly crop nutrition products that enhance agricultural productivity, crop quality, and soil health. Highly efficient in application our

With over 30 years of expertise, RLF has developed the Plant Proton Delivery Technology, which generates greater yields, improve crop nutrients, heal overworked soils and minimises the farmer's carbon footprint.

Committed to sustainable agriculture, RLF promotes fertiliser efficiency and regenerative farming practices. Through its Accumulating Carbon in Soil System (ACSS), RLF helps farmers reduce reliance on traditional fertilisers while improving soil health and carbon sequestration.

Internationally, RLF has operations in China, with wholly owned manufacturing and distribution facilities, and continues expanding across Asia.

RLF has a market capitalisation of approximately A$21M at A$0.062 per share. the Company reported a quarterly cash balance of A$5.4M on 31 December 2024.